Privacy Policy

1. Introduction

Annsetu (Company, We, Us, or Our) operates a Software-as-a-Service (SaaS) agricultural platform that connects farmers, cold storage owners, vendors, and logistics providers. We are committed to protecting your privacy and ensuring a positive experience on our platform.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 User Profile Data

• Name, phone number, and address/location
• User role (Farmer, Cold Storage Owner, Vendor, or Logistics Provider)
• Government identification documents (if required for verification)

2.2 Farm and Produce Data

• Crop type, quantity, and quality details
• Harvest dates and packaging specifications
• Batch and lot information for traceability

2.3 Cold Storage and Facility Data

• Storage capacity, availability, and environmental conditions
• Temperature and humidity logs from IoT sensors
• Inventory records and packet-wise storage data
• Entry and exit logs of goods with timestamps

2.4 Transaction and Financial Data

• Bank account and payment information (securely encrypted)
• Payment records between farmers, vendors, and cold storages
• Billing records, invoices, and pricing agreements
• Commission structures and settlement history

2.5 Logistics and Movement Data

• Transportation details and shipment routing information
• Dispatch and delivery timestamps
• GPS location tracking (if enabled for deliveries)

2.6 IoT and System-Generated Data

• Automated temperature, humidity, and power status logs
• Equipment alerts and anomaly detections
• Automated inventory updates from storage sensors

2.7 Communication Data

• Messages between platform users
• Support queries and chatbot interactions
• Email and notification records

2.8 Usage and Analytics Data

• App usage behavior and feature interactions
• Error logs and performance metrics
• Session duration and frequency of use

3. How We Use Your Information

• Provide, maintain, and improve the Annsetu platform and services
• Facilitate transactions between farmers, vendors, and cold storage owners
• Process payments and manage financial transactions securely
• Track produce from farm to storage to delivery
• Monitor cold storage conditions and maintain data integrity
• Send operational notifications and service communications
• Verify user identity and prevent fraudulent activities
• Analyze usage patterns and improve user experience
• Comply with legal obligations and government requirements
• Contact users for account updates, support, or service changes

4. Data Sharing and Disclosure

We do not sell personal data. We may share data in the following cases:

4.1 Within the Platform

Information is shared with relevant counterparties to facilitate transactions and supply chain coordination.

4.2 Service Providers

Data may be shared with third-party providers for payment processing, cloud hosting, analytics, and support under confidentiality obligations.

4.3 Legal Requirements

Data may be disclosed if required by law, court order, or regulatory authority under the Information Technology Act, 2000 or other applicable Indian laws.

4.4 Business Transfers

Data may be transferred during merger, acquisition, or sale of assets.

5. Data Security

• Encryption of sensitive data (passwords, payment and bank information)
• Secure cloud storage with regular security audits
• Role-based access controls for authorized personnel only
• Regular backups and disaster recovery protocols
• Monitoring and logging of data access events
• Compliance with Indian IT Act, 2000 data protection standards

No internet transmission method is fully secure. You use the platform at your own risk.

6. Data Retention

We retain personal data as needed to provide services, comply with legal obligations, and resolve disputes. Upon account closure, anonymized data is retained for 7 years as required under Indian tax laws, then securely deleted.

7. Your Rights and Choices

• Right to Access
• Right to Rectification
• Right to Erasure (subject to legal obligations)
• Right to Withdraw Consent
• Right to Data Portability

To exercise these rights, contact privacy@annsetu.com with proof of identity.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to improve user experience and analyze platform usage. Cookie preferences can be managed in browser settings.

9. IoT Sensor Data

For cold storage owners, IoT sensors continuously collect environmental data. By using the platform, you consent to this automated data collection.

10. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for their privacy practices.

11. Children's Privacy

Annsetu is intended for users aged 18 and above.

12. Changes to Privacy Policy

This policy may be updated from time to time. Changes are posted with an updated date. Continued use means acceptance of the revised policy.

13. Contact Us

Email: privacy@annsetu.com

Address: India

Response Time: 30 days